The best 4 AI trends for business in 2024
Business flows are influenced by artificial intelligence. To extract maximum profit and optimize complex processes, it is necessary to reconsider strategies and implement AI!
According to McKinsey , the average number of AI capabilities is constantly increasing. According to the graph, this trend has been growing in recent years and remains at a high level.
The three main technologies used are robotic process automation, computer vision and natural language processing.
As the report showed BCG as of 2017, AI has already penetrated almost all sectors, especially those in technology and customer service.
AI in services
Since ChatGPT launched in the fall of 2022, companies have been exploring how text-based generative AI can improve the customer experience. According to the report BCG in 2022, 95% of global customer service executives expected AI solutions in this area.
IT professionals have shown that more than 38% of companies are already using natural knowledge language (NLP) in their customer service function. They will be able to process 30 to 50 percent of commands simultaneously. Digital staff are able to understand human conversation and significantly reduce the average customer wait time by 15 minutes compared to a regular employee.
According to BCG, AI-enabled customer service was originally divided into five phases:
- Self-service for the simplest transactions.
- Self-service via chatbots, interactive replies and more.
- Human-like self-service: voice and chat bots.
- Active support for AI using robots that are indistinguishable from humans.
- Continuous AI support with fully customer-centric virtual assistants that predict requirements and resolve problems.
BCG also predicts that Stage 3 benchmarks will be achieved worldwide, leading to increased natural language processing capabilities for AI assistants. As a result, these assistants will become more proficient at understanding and executing a wider range of commands, regardless of their format or structure.
It is expected that by the fifth stage the following will be carried out using AI:
- support for each user;
- customize solutions based on individual customer needs;
- How to become a company agent; Integration into client's business processes.
- sentiment analysis to predict customer problems and needs;
- interact with other generative AI applications to describe a 360-degree view of a customer's purchasing habits.
In the near future, more companies will use AI to increase reach and improve service quality. ))))) In fact, this is a good way to increase the number of clients in your business!
Graphic design uses AI.
Generative AI programs such as Adobe, DALL-E 2 and Midjourney have changed the graphic design industry. Indeed, in the report Hubspot it is noted that 93% of web designers have already used AI tools in their processes.
With the rise in popularity of AI-powered tools, there has been a surge in synthetic media that allows small business owners to easily create logos, advertising banners, and websites at minimal cost.
SaaS Worthy notes that the average price for an AI image generator is only about $19.99 per month, making powerful design tools extremely affordable.
With the help of machine learning, complex images can be created in minutes, whereas similar designs take artists several hours to create.
Artists and designers can revolutionize their production and increase productivity by incorporating digital tools into their content creation processes.
Leading graphic design platform Canva surveyed more than 4,000 creative leaders in the US, UK, Australia, France, Germany, Spain, Brazil, Mexico and India to determine the role of AI in content creation.
Key survey results:
- 69% believe that generative artificial intelligence can improve creativity;
- 82% have used AI tools to create images in their business;
- 49% believe that images created by artificial intelligence will be better than human work.
However, the complex and competitive nature of the artificial intelligence market has also caused concern among professionals:
- 69% believe that artificial intelligence tools are already sufficient.
- 54% feel obligated to follow current AI trends.
They are concerned that AI-based tools will compromise data privacy when using digital twins. And more than 70% of creatives expressed concerns about the non-unique identity of technology in the content creation process;
AI in cybersecurity.
Cybersecurity AI tools typically analyze existing data to detect security vulnerabilities in a business. A 2023 IBM survey found that only 28% of organizations are actively implementing AI into their cybersecurity practices.
According to a study conducted by the non-profit investment fund Acumen , the AI cybersecurity market was valued at $14.9 billion in 2021. By 2030, this figure is projected to exceed $133.8 billion.
North America is currently home to the world's largest AI cybersecurity market, accounting for 36% of the total market share.
Hackers, like businesses, strive for cybersecurity victories. And the development of artificial intelligence systems is essential to combat growing security threats.
Demand for cloud security services is growing among small and medium-sized businesses. Business owners are acquiring innovative ways to protect data using AI.
As it turns out, scientists from IBM and AWS are providing cybersecurity systems with artificial intelligence.
thanks to these solutions you can solve any issue:
- Expand possible attack models.
- Improve your threat detection accuracy.
- Protect users' personal data.
- Set up an artificial intelligence model for individual clients.
- Keep cybersecurity commands up to date and proactively inform the user of potential risks.
- Simulate an online attack to train cybersecurity teams.
AI in music!
AI's influence has increased over the years, resulting in increasingly high-quality soundtracks. A I helps musicians on a budget create high-quality film material.
In a survey conducted by Bedroom Producers Blog , more than 36% of music producers in 2023 were already using AI in their work. Another 30% plan to use it in the near future. In another poll, this time from Ditto Music , the number of artists currently using AI in music is 59.5%. However, 28.5% say they would never consider using such tools.
Report published by Market US , showed the potential of music created by artificial intelligence. Its market value was estimated at $229 million in 2022. The cost is projected to exceed $2.66 billion by 2032.
There are various ways to apply AI in music production.
- Tools for organizing and managing AI,
- AI music generators, music installations.
- AI Battery Programming Tools,
- AI, PC sound design tools.
- Amplifiers for changing AI voice.
In the survey BPB Music professionals were asked which of the AI tools listed above they use.
The same survey found that most manufacturers are neutral on the use of AI. Other concerns centered on one or another serious issue: ethical issues and job losses in factories.
Where is the future of AI? Conclusion. The Future of AI
With growing recognition of the benefits of AI in their operations, global enterprises are expecting a sharp increase in its adoption among other companies. Hence, keeping up with current trends becomes critical. Notably, design tasks have seen an increase in the use of artificial intelligence tools such as Adobe, DALL-E 2 and Midjourneys ChatGPT in various service areas. Additionally, AI-powered platforms such as OpenAI, Soundful, AIVA and Boomy are transforming the music production process, making it more accessible and convenient.
Not understanding trends will help you develop smarter and more profitable marketing, operational strategies.? When you are expanding your business or finding new opportunities in your field, it is time to join the world of artificial intelligence.
