A startup to sell ideas
A viable community is actually Ebay for selling ideas. A viable community is really the Ebay of selling ideas
1. Ineffective method of community development - the guru gathers followers 😉
This approach ultimately leads to self-confidence. Since ideally a business should be able to function independently of its creator, when the guru takes even the slightest break, the community quickly degrades.
2. As the first purpose of creating a community as a product, its main purpose is to establish horizontal connections between the members of the association. This approach is poorly developed, although you can use this technique: gather a lot of people and offer them communication for regular communication.
3. Initially, we gathered them and witnessed their lively discussions at the peak of enthusiasm...
But over time, this excitement waned and the conversations began to lose their purpose. Consequently, there is a dire need for someone, perhaps another expert, to consistently introduce fresh and exciting topics for conversation - otherwise conversations will either naturally fizzle out or morph into a community that relies solely on one authority figure.
4. Which method in the field of establishing horizontal connections is the simplest and most widespread?
When some people are engaged in selling, while others are engaged in buying 😉 Whether we are talking about material products or abstract concepts, this practice continues on a regular basis. Moreover, in an ideal scenario, any participant has the opportunity to take on the role of both seller and buyer. Therefore, it effectively doubles the activity potential among the same group of people.
5. It's kind of funny, but I think the Ebay comparison is the closest parallel to this situation.
In my opinion, the level of interaction on this particular platform is significantly higher compared to other famous online communities. Instagram is another example where spontaneous conversations have become rare. Nowadays, it's all about selling something to someone, whether it's flaunting how cool you are or promoting personal courses, products and services. However, the amount of communication along the way is simply staggering 😉
6. In other words, your goal should be to create a thriving community that resembles a marketplace.
Do participants constantly need to sell something? Is the product (idea, service) of high quality? Is there a recurring demand to purchase it? If the answer is yes, organic communication will naturally arise within this framework. However, if such a structure does not exist, you will have to constantly engage in entertaining to maintain interest.
A good community is Ebay for selling and buying ideas (services, events) on a topic, where all discussions of sellers and buyers are posted in the public domain 😉
Strategy of the day: last man standing wins
Y Combinator sent a letter to the founders of its startups, warning them of difficult times ahead and suggesting what to do. In our market this is 10 times more relevant. So it's worth following their advice. Below is a brief and unbiased summary of the letter. Details - follow the links.
- No one can predict how things will turn out, but the situation looks bad and we need to prepare for the worst. To do this, you must become a “living startup by default.” Over the next 30 days, you need to cut all your expenses so that you can live as long as possible on the remaining money.
- If you can invest right now, even if the valuation is bad, take this money. If you start attracting investments after 6-12 months, you will find yourself in a crisis and will no longer find money. Even if everything is going well for you.
- If you are in the early stages of ideation, developing or testing hypotheses, obtaining funds will become increasingly challenging. Your main focus should be on making the project a success by attracting customers, generating revenue, and demonstrating positive growth based on your current resources.
- The main advantage is that a significant number of your rivals are still oblivious to this awareness and persist in wasting their resources as they did before. Only when they try to secure new investment will they realize the gravity of their predicament. In the meantime, investors will persistently participate in meetings, conversations and discussions as they feel compelled to act 😉 However, it is very important that you are not deceived by this situation.
- In the current situation, you can gain significant market share by simply trying to survive.
