How to create a YouTube channel grid and whether it's worth doing in 2024
YouTube statistics for 2024: videos are still trending worldwide
In 2023, the video hosting audience is 2.51 billion active users. It ranks second in the ranking of popular world sites in terms of subscriber activity. The YouTube application has consistently been in the top five of the App Store over the past 3 years.
Since 2006, the video hosting audience has increased 126 times. The annual influx of new subscribers is 81.6%: until 2028, the number of active users will increase by 263 million every year. Today, India has the largest number of active YouTube users - 467 million. More than 233 million people have subscribed to the Indian channel T-SERIES. Today this is an absolute record.
In total, only 700 YouTube channels can boast more than ** million subscribers in 2023. And this despite the fact that there are more than 51 million channels on the site. 72% of video channel owners receive money from content monetization.
In Philippines, according to data Mediascope, YouTube audience averages 50.5 million people daily - video hosting has been the second most popular platform on the RuNet for several years. At the same time, in the Russian segment, YouTube users are most often interested in music (19%), entertainment content (18%), children's videos (12%), video games (11%) and TV series (9%).
Why the YouTube channel grid is relevant for arbitrage
Statistics show that YouTube is still at the peak of popularity and will grow in all respects in the future. In fact, video hosting today is a Klondike for people who know how to create quality content. At the same time, YouTube is an excellent source for organic traffic, which is already a plus for affiliate marketers, who can easily use the site as a drain.
The advantage of video hosting is that videos from there can be added to landing pages and pre-lands. This allows you to hold the visitor, see the CTA and convert to the offer. For example, pre-landers with videos work quite well: pages imitating a medical blog increase the trust of the target audience.
Additionally, YouTube itself is a powerful search engine. Second only to Google in terms of traffic, video hosting produces relevant results for many queries. You can also broadcast live via *******, which facilitates promotion through UBT.
In general, video hosting can become one of the key sources of traffic, since it allows you to promote among the audience for specifically promoted offers. Promotion can be made easier by using special services for selecting and researching keywords tailored to work on YouTube.
To more effectively use all the capabilities of YouTube, marketers recommend creating networks of channels at once, united by more or less similar content. Several channels will allow you to increase the reach of audiences with similar or related interests, which, with active subscriptions/viewing, will increase popularity.
In addition, the channel grid helps to filter similar thematic content by presentation format, which again works to attract subscribers. This, in fact, is the main life hack for the efficiency of a channel network for affiliate marketers - format filtering ultimately collects various organic traffic, which can be tested for conversion through redirection to social networks or promotional materials. Then you can pay more attention to the content or specific channel that shows the best results.
The process of creating a network of channels on YouTube
Let us describe the process of creating a channel grid. If previously on YouTube, registering several channels required their activation through different accounts linked to different mailboxes, then for some time now all this has been simplified. Today, creating multiple channels managed through a common profile is available to everyone. To do this you need:
- Click on your own Google avatar icon and select “Settings” in the pop-up menu;
- In “Settings”, select the “My Channel” field, and in it click on the “Manage Channels” menu;
- On the next page you need to click on the “+Create channel” button, after which the YouTube system will transfer to the algorithm for registering a new video channel within an existing account;
- Page for creating new channels in the general account settings menu:
- After creating a new channel, you can check its availability on the start page of your main account;
- To switch between channels, just click on your own avatar in the upper right corner and select the desired channel from the drop-down list.
Warming up YouTube newregs: general recommendations
After the network of channels on YouTube has been created, you can begin filling the channels with content. It is important to immediately understand several principles that will help you avoid problems with video promotion or a possible ban from the video hosting site.
Since the organic traffic received from YouTube is important to an arbitrator, all the preparatory work, all marketing is one way or another aimed at receiving it. You won’t be able to get traffic right away from channels that haven’t really gained enough subscribers and views, so at first you’ll have to work exclusively to warm up your network.
Experienced marketers note that under no circumstances should you buy advertising or specially order promotion when warming up - this is a direct violation of the video hosting rules, which will most likely lead to the ban of the main account with the entire network of linked channels.
It is also not recommended to warm up videos with the help of mutual views and friendly likes: YouTube algorithms quickly calculate such actions and pessimize channels, cutting off impressions and recommendations.
Obviously, it makes no sense to place links to affiliate promotions under the first videos uploaded to YouTube channels - if there is no traffic, there are no leads. Moreover, video hosting algorithms may be suspicious of such placement in new reg channels, which will influence recommendations within the site or even cut off impressions.
YouTube loves links under videos, but gives preference to trust domains, instant messengers/social networks (for example, Telegram) or applications (not junk ones, of course). Thus, in the channel grid, at least at first, you will have to place links to some trust pads with a good long history.
In addition, the quality of the channel network is also affected by the content of the video itself: videos created exclusively for advertising promotion do not take off here. It also takes time to learn how to create a video for a chosen topic relatively quickly and without loss of quality.
To speed up the heating process of the mesh, you can use several effective life hacks. For example, when uploading a video to newregs, at the end of each video you can introduce visual links to other videos of the same channel or any other channel from your network, which thematically complements the content or helps broaden the viewer’s horizons.
When warming up your channel network, it’s also worth studying the statistics of key queries and the performance of direct competitors in the niche. For old channels with hundreds of thousands of views, it makes no sense to work with arbitrage offers, since algorithms can recommend videos to the most diverse audience. But newcomers can try testing similar offers - YouTube, with similar video quality, gives preference to more recent videos in its recommendations.
Catching traffic by the armful: current video content formats on YouTube
To effectively use ******* for arbitration, it is better to immediately filter the grid of created channels by video format. That is, for each created channel, use exclusively one characteristic feed, without mixing it with any other. Next, we will consider the most successful format options for arbitration and not particularly expensive from the point of view of content creation.
Life in Shorts style
The specifics of video hosting are such that people are most satisfied with native and creative content delivery using storytelling or humorous scenarios. The format of Shorts videos, which are viewed daily by billions of YouTube users, perfectly suits this style.
Video hosting still actively supports and promotes the creators of Shorts on the site itself. They are displayed in user recommendations based on their interests and browsing history.
The advantage of Shorts for draining traffic is that through short creative videos you can work with almost any vertical: dating, insider, betting, installations, finance, and so on.
A clear example of draining traffic to nutra-offer was shown by the YouTube channel “Teeth **** Girl” with video , which promotes the fastest teeth whitener. The video received more than 10 million views, and later the channel owners slightly reformatted the video and uploaded it as a regular video, receiving an additional 9 million views. Below each video were affiliate links to a teeth whitening product.
YouTube moderators are not loyal to all nutra offers; for example, questions may arise regarding the promotion of dietary supplements. Therefore, experienced affiliate marketers recommend adding pre-landers when leaking through Shorts video hosting. Channel “Fit For Life” to the description of its short videos attaches a link to the pre-landing page and sends interested users to dietary supplement offers through it.
A big plus of Shorts is the relative ease of creating videos. In fact, you can, without leaving the cash register, cut small thematic cuts with a commentary script under the video sketched on your knee, posting 3-5 shorts daily, including through delayed publication. In this case, we make up the visual series from pictures collected from everywhere - from search engines, stocks, our own screenshots, and so on.
However, if relatively high-quality organic traffic is still needed for the drain, then you will have to bother with Shorts, drawing up in advance a well-thought-out content plan for the thematic vertical with an emphasis on information content and benefit to viewers. This approach justifies itself, for example, when working with nutra, which can be used to drain products related to weight loss, rejuvenation, skin care products or teeth/skin whitening.
This is what a video from Shorts looks like from a beauty blogger with several hundred thousand subscribers:
Many people think that shorts have an exclusively young audience, and leaking them does not give anything in arbitrage. This is not entirely true: many marketers have noted in recent years an increase in the number of solvent Burzh users aged 40 to 45 years, who also actively watch Shorts. And this is the audience that, due to age, is beginning to be interested in pharmaceutical products that allow them to keep themselves in good shape.
Internally, using Shorts, you can promote beauty and health tips, talk about the results of using hygiene products and medications, and do unboxings. You can drain traffic either directly - to a landing page with an offer, or to pads in the form of social networks tailored to a specific topic.
Vlogs: attracting traffic through personal stories
Full-length horizontal videos with stories about yourself, your life and about products/products/services that you use from time to time are still very popular on YouTube. Therefore, a thematic vlog can form the basis of another channel from the created network.
In addition to first-person stories, use a vlog to demonstrate expertise and experience in a specific professional field, which is precisely related to arbitration. This helps to establish closer contact with the audience and increase their loyalty, but at the same time, such videos require more careful preparation and the development of a full-fledged, detailed content plan.
To effectively use vlogs to drain traffic, you need to take into account the current specifics of the format. First of all, the energy of the channel author is very important. At the same time, it is not at all necessary to organize crazy action shows - you can keep the viewer’s attention by focusing on those features that are thematically related to the product or service being promoted.
Charisma often rests on building intense drama, both within a separate vlog series and over several issues. In fact, with due attention to detail and good content planning, you can create entire “series”, the motivation in which can be undermined by driving traffic to specific offers of certain niches. For example, as a leak to dating partners, you can make vlogs about using dating services to invite selected girlfriends/darlings on dates.
The advantage of vlogs for draining traffic is that each issue touches on a problem in one way or another, and the solution can always be demonstrated through native highlighting of products, services or services from an affiliate program.
Only offers in the stream
Streaming episodes are a good complementary type of content that can be posted on a separate channel in your YouTube network. The peculiarity of this format is its increased involving function: psychologists have long noted that people often watch streams because of their sympathy for a certain person, because of the trust that arises in him. Accordingly, streaming broadcasts helps to increase loyalty not only to the content creator, but also to what he natively promotes with his help.
Streaming broadcasts work especially well for interior verticals, grocery products and installations. Because through them you can organize training and master classes on self-care, expert consultations for promoting courses or online webinars, reviews and comparisons, as well as separate issues with answers to questions about the use of any product/product.
As an example of using streaming to drain traffic from YouTube, you can take the broadcast of a blogger talking about how to play a mobile game using a computer from one account. Interest in the stream is stimulated by advice to beginners, and emotionality during the passage of a game increases the viewing time and likes for the video. As a result, views of the stream saved in the account can go on for years, and clicks on the posted offer on the program’s instagram turn into a long-term passive source of income.
Gray schemes for quick content production
The question arises: where to get significant amounts of content for the same shorts so that the constant traffic does not dry out? Experienced, risk-loving video makers do not disdain gray schemes - that is, they take other people’s videos from TikTok or ***** on Instagram*, uniqueize them and launch them into their network. These methods are suitable for any vertical, even for risky gambling and dating, but they work best for the inside.
Previously, YouTube calmly scrolled other people’s videos downloaded from TikTok without watermarks with CTAs superimposed through Photoshop. However, now the algorithms have become seriously tougher, and you won’t be able to take off with such videos. Now, before posting “gray” content, it is necessary to uniqueize it - this will also take time.
Radial uniqueization is performed in any convenient video editor. The general process diagram looks like this:
- Trim all unnecessary and unnecessary things in the source code that do not work for a specific offer;
- Unpin the original track from the video and delete the video;
- Unique audio by increasing the audio speed by 10-15 percent. You can also use audio from the YouTube library as a soundtrack;
- Use from ** to 20 stock images or screenshots as the basis for the video, and make the pictures themselves moveable using effects and overlays;
- Come up with a unique title for the video and save it in good quality.
In some cases, you can try to partially uniqueize the sources. In this case, experienced video bloggers recommend changing the video tilt by 1%, increasing the sound by 50%-70%, changing the tone, adding a frame or blur. To increase the chances of passing moderation, the content itself can be downloaded from sources from which it has not yet been downloaded. For example, from the Chinese segment of TikTok, from Reels - from accounts that have from 50,000 to *** *** subscribers, no more.
Conclusions
Using YouTube as a good source of shareware traffic is still profitable. Since video hosting itself represents a huge organic database with diverse interests, which can be monetized through thematic affiliate offers.
It is better to merge traffic from several channels (a specially created grid), tailored either to one vertical, or to several adjacent ones, with the intersection of thematic content. It is better to filter the channels themselves by the format of the videos posted, using easy-to-produce videos for shorts, expert streaming, and vlogger reports.
The easiest way for beginner YouTube bloggers to start is with white products, applications, games and tutorials. If you have minimal expertise in the field of medicine or sportsfit, you can immediately go with gut offers.
It is important to remember that you can work in almost all verticals on YouTube. And although you will have to adhere to many internal rules for nutra, gambling, betting and finance, video hosting can become a source of passive income for many years.
